Users will soon have a updated setting that enables them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the company revealed that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread launch. This advancement aligns with a rise in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing video streams on another major platform primarily display AI-generated videos. A considerable share of this material is deemed “AI slop”, a term for inferior, mass-produced content that is often illogical or surreal.
Based on user feedback that numerous viewers appreciate content made with AI tools, from AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its network labeled as made with AI. In total, over 100 mn videos are added to the service each day, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the level of artificial media they view by opening the topic control option in the application and choosing the AI content topic. Additional categories that can already be modified under the filter include news, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate content makers to identify “realistic” AI-generated content, and it forbids harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the platform will now apply an AI-generated tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a two million dollar educational fund for experts and institutions to develop informative material about using AI responsibly. This initiative will benefit non-profit groups focused on training programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, amid controversy over plans to lay off hundreds of content moderators in Britain. The company is planning to cut hundreds of positions in its user protection department in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A senior executive explained that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content before it is viewed by staff. The platform reported a 76% decrease in shocking and graphic content handled by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a lot of the machine support is making a difference work at speed.”
